AI shopping assistant for retailers
Basketside sits on your own website. It knows which page your shopper is on, answers their questions from your product data, and finds the right alternative when the first choice is not quite right.
No setup fee. No monthly fee. You pay only on sales it helps to make.
Pennywhistle demo store
Spa day for two with massage, Harbour Row Spa, Chelsea
£89 £140
Buy nowDoes this include a massage?
Yes. Each guest gets a 25 minute massage, plus use of the pool and thermal suite.
Anything similar nearer Greenwich for two under £100?
Pennywhistle is a made-up store used for our demo. The products are invented.
A good shop assistant notices what you are looking at, knows the stock, and points you to the right thing. Basketside does the same on your site.
The assistant recognises the product, category or homepage a shopper is on and opens with questions that fit it. On a spa day page it offers “What is included?” and “Similar deals nearby”.
Answers come from your product feed, your product pages and your help centre. If the detail is not there, it says so. It never invents a product, a price or what is included.
Shoppers ask in their own words: a place, a budget, how many people, who it is for. The assistant searches your catalogue and explains each suggestion. If nothing matches exactly, it says which request it had to relax.
Every suggestion links to a product on your site, and the shopper checks out with you as normal. Basketside never sends anyone to another retailer.
The fair question is: would I have got these sales anyway? So we built Basketside to prove what it adds, and to be useful well beyond the sale.
Every trial runs as a split test. Half of your visitors can use the assistant and half never see it. You compare conversion and order value between the two groups, so you see the sales it adds and not the ones you would have had anyway.
A shopper with an unanswered question usually leaves. The assistant answers it on the page, and when the product is not right it offers the closest one you do sell.
A product feed rarely says what is included, who it suits or where exactly it is. We add that detail from your own product pages, so shoppers can search on things your feed never listed.
In development: reading product images, so shoppers can ask by colour and style.
Your dashboard shows what shoppers asked for, where, for whom and at what budget, plus the requests your range could not meet.
No setup fee, no monthly fee and no development project. It runs from the tag you already have, your tag manager or one line of script, using the feed you already publish.
Delivery, returns and voucher questions are answered from your own help centre, at the moment the shopper is deciding.
In development: if you choose to share the basket total, the assistant can suggest products that take a shopper up to free delivery.
Search boxes and filters cannot answer these. Two made-up stores show how the assistant handles them. Open one, click any product, and ask.
Local experiences, gifts and home products.
Womenswear, menswear and accessories.
Both stores and all their products are invented for the demo. Basketside is not installed on any real retailer's site in these examples.
Your dashboard
A search box gives you keywords. A conversation gives you the whole need: what, where, for whom and how much. Basketside turns every conversation into data you can use across your business.
| Wanted | Where | Budget | For |
|---|---|---|---|
| Spa day with massage | Leeds | £60 | 2 |
| Afternoon tea, vegan | Kent | £40 | 4 |
| Pottery class | Manchester | £50 | 2 |
Basketside is not tied to one affiliate network. Choose the route that suits your site and your team.
Most affiliate networks can load approved partner tools through the tag already on your site, so there is no new code to add. Awin, impact.com and Webgains document this route, and CJ, Rakuten Advertising and Partnerize offer it through their account teams.
Each network approves partners itself. Basketside is new, so we will tell you where it stands with yours.
Add Basketside as a tag in Google Tag Manager or the tag manager you already use. Your team controls which pages it loads on and which consent settings apply.
Paste a single script tag into your site template. It loads after your page, so it does not hold up your content.
<script async src="https://basketside.example/widget.js" data-store="your-store"></script>Illustrative. We send your own snippet when you start.
Start small. Show the assistant to a share of your visitors for a short trial, then decide.
Your product data, as it is. We start from the product feed you already publish. No catalogue rebuild.
Your brand. The assistant uses your colours and your tone, and sits where you want it.
No setup fee and no monthly fee. Basketside earns a commission, paid through your affiliate network, only on sales the assistant helps to make.
A sale counts only when the shopper has chosen a product the assistant recommended. Opening the assistant, or simply visiting a page where it is installed, never counts.
The commission rate is agreed with you through your network.
Ask how Basketside works, how it is installed or what it costs. The answers come only from what is published on this page.
Basketside is built to work with any network. Where a network lets approved partners load through its tag, that is the easiest route. Otherwise a tag manager or one line of script does the same job.
Your product feed and a place to load the script. Your help centre pages are useful too, so the assistant can answer delivery and returns questions.
The script loads after your page content, and the assistant itself only loads when a shopper opens it.
You do. Each retailer has a private dashboard for its own store. We do not share one retailer’s data with another.
Hello. I can answer questions about how Basketside works, how it is installed and what it costs. What would you like to know?